NORTHERN LINE -- Have you ever noticed how, when you hit a bad golf shot, you blame the club selection? Do you remember David Beckham saying the pitch was at fault when he skied a ball into the crowd on a Euro free kick a few years ago?
Yea. I'm not sure I believe it either.
So why is it that we often do the same? Why is it that we communicators blame our inability to do things on "circumstances beyond our control"?
My granny used to say "where there's a will, there's a way." Bless her.
Social media brings this situation to the fore. Can we really not do this? Are we not allowed? Is the IT department really immovable?
Not sure.
/df
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